Frames premieres new music video for “Hell” via Atwood Magazine

Happy Tuesday!

Frames has shared their new music for “Hell,” from their debut EP Cursed, which was released in September 2019. You can watch the video now thanks to our friends at Atwood Magazine. Of the song/video, Frames vocalist Sarah Phung said:

"Hell was my reprieve from a situation I didn't understand enough to fully process. It didn't help or stop any of the sadness I was feeling, but it delayed it long enough for me to break it down enough to make sense of it. There's some heavy subject matter involving wandering hearts and addiction, and then there's a fun little Jim Jones reference ("Will you suffer for your cause, drink it from a glass, or will you wait for the applause?") and I could go into just that line alone for hours but it basically boils down to narcissism and self destructive habits, something this person really struggled with and if I'm being honest I have too. All that in a soft poppy tune. The music video was a life changing experience. It's one thing to write songs about these intimate experiences; I'm still able to select who sees my vulnerability and curate the forms in which they see it. It was ground breaking for me to have to physically emote and wear that song... on camera. I don't think I had even buried the last of my pain when I was shooting that video, so I wonder if that shows at all. But I think when we wrapped it up, I felt so much lighter. This song is really close to me and always will be and I hope it can be a reprieve for other people."

Frames recently finished recording their debut LP, which will be released in 2021.